Fractional Chief Marketing Officer
Turn Your Marketing from Expense to Revenue Driver
It's Time To Grow
Your practice or company is ready to grow, but you need someone to help with high-level strategy, branding, and communications, finding the right vendors, and developing your marketing to drive explosive growth to your target marketing. The right message at the right time in the right place.
The problem isn’t finding someone with the skills to help; there are plenty of skilled marketers in the world. The problem is finding the right person for the job: someone who will tell you the truth and provide the required guidance for the right price.
What you need is a chief marketing officer — a CMO — to take responsibility for all marketing endeavors. But CMOs require salaries many mid-sized businesses can’t afford.
Enter the Fractional CMO.
Our team of fractional CMOs are marketers who work with practices for a fixed amount of time in a given month, often just a handful of hours. In other words, we dedicate a fraction of the time that a regular CMO would spend on the practice, and you receive:
Why Do I Need a Fractional CMO?
Working with freelance contractors and marketing agencies is great for beginner medical practices or companies, but when you’re ready to take flight, we encourage you to consider having an experienced hand at the helm.
We give already taxed practice owners and CEOs more time to focus on their passion for patient and customer care, relieving the burden of having to figure out all the marketing. We also help ensure that the practice or company implements everything from ads to analytics properly. This is HUGE for practice owners who are fed up with bogus marketing agencies coming in and spending their hard-earned dollars with 0 results.
What Fractional CMOs Do:
- Develop umbrella strategy
- Develop branding and design
- Communication strategies development
- Work with sales leaders to ensure consistency of messaging
- Liaise with key execution partners
- Develop KPIs
- Develop tracking systems
- Develop weekly accountability agendas
- High-level project management to ensure all moving pieces are coordinated and executed flawlessly
- Review analytics to make informed strategic decisions
- Maximize efforts and dollars
- Develop systematic approaches and core processes developed
- Develop Follow-up strategies with clear timelines and milestones for success
A Great Fractional CMO:
- Operates on Data and Analytics always!
- Drives Execution through a partnership with your internal team and external agencies
- Encourages Resolution
- Focuses and Unites the Team to Execute Their Mission
Get and stay on the same page with the CEO/visionary using the “Same Page Meeting” discipline to build trust and facilitate proper execution throughout the organization.
Create accountability in your organization by leading your leadership team’s weekly “On the Business Meetings”
Help department directors roll out metrics and “On The Business Meetings” in his or her division.
Support and work with the members of the leadership team so everyone can complete the goals that get you to the next level – not just maintain the day-to-day.
Objective and Experienced Partners
As the world of marketing moves faster and gets more competitive, it is difficult to keep up with both the changes in your industry as well as the innovations in sales and marketing strategies as well as tactics. The same thing that worked 5 years or even 1 year ago probably won’t work today. You need to constantly be ready to pivot and invest resources to maximize your ROI.
Having a Business Consultant and Fractional CMO isn’t a luxury, it is a necessity your mature practice must-have.
Accountability and Measurable Results are just a few of the greatest advantages of working with our team. We will always tell you the truth and help to make things better.
With years of successful experience, as your team, we can provide valuable insight that will help you achieve real traction quickly! Working with our team most clients see the light after our first 2 hours together. It’s magical!
Helping visionary business owners get out of their own way and efficiently execute on their grandest dreams!
Turn-key systems
Process documentation
Accountability charting
Profit strategies
Leadership team relationship management
Emotional intelligence and growth mindset training
Structured weekly meeting facilitation
Establishing weekly and monthly metrics tracking
Establishing key priorities
Solving issues once and for all
Help you better leverage your existing resources
Develop a personal plan for your business to achieve greater profitability and growth
Help you work smarter, not harder
Guide your team to great productivity and efficiency
Recommend results-driven strategies
Cultivate a fun and loyal work culture for your team
Help you discover the “hidden money” in your business
Establish an achievable plan for meeting your short and long term goals
Develop powerful online and offline strategies to implement into your business strategy