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Successful business owners not only have compelling visions for their organizations, but they know how to communicate those visions to the people around them.

Does everyone on your team have the same clear vision of where your business is going and how it’s going to get there?

It is not as simple as it sounds, so I want to share what it looks like when you start putting vision, core focus and core values in place in order to move your organization into being a multiple six and seven figure a year ecosystem.

Company Vision

A client of mine has a very successful business. It’s a $2 million a year business. I’ve been working on training the sales team and doing other work within the organization.

One of the question that I started asking staff is, “What is the company’s vision based upon what you know?”

I received a lot of different answers. That’s a problem. If everybody has a different vision and everybody’s rowing in different directions, how will the company arrive at the place that they want to go?

It should be simple to articulate your vision because it’s probably in your head, you just need to get it on paper.  Clearly define who and what your organization is, where it’s going and how it’s going to get there.

If you have more than one person on your leadership team, you may have different visions of what that looks like. I want to encourage you to get with your leadership team and start having the discussions around what the actual vision is for the company.

Once you determine the company vision, clearly communicate it regularly to your team.

Core Focus

Having laser focus is essential to achieving amazing results for you and your business.

The book, Focus: The Future of Your Company Depends on It by author Al Ries illustrates the point this way: “The sun provides the earth with billions of kilowatts of energy yet if you stand in it for an hour, the worst you’ll get is a little bit of sunburn. On the other hand, a few watts of energy focused in one direction is all a laser beam needs to cut through diamonds.”

Laser focus equals laser results.

For you to begin this process, you need to begin doing some work on your mindset as a business owner.

Most business owners never get to the next level because they are not willing to be open and vulnerable to working on the business as opposed to just working in the business.

This is understandable. You went into business because you’re emotionally connected to whatever it is that you do.

It becomes your baby.

You want to nurture it.

You put your heart and soul into it and you’re working, working, working on the business.

The truth is, before you can grow, you’re going to need to take a leap of faith and say, “I need to do things a little bit differently than I’ve been doing them.”

If you aren’t happy with the current state of your company, you have three choices:

  • You can live with it
  • You can leave it
  • You can change it

If the first two aren’t an option, it’s time to admit that things need to change.

Specifically, you need to change your mindset.

Change can be scary, but you need to begin this process of shifting your thinking and change from believing that you are your company into letting it become its own entity.

This is so important to understand.

Let me repeat that again: You need to change the belief that “I am my company” into “My company is it’s own entity.”

The core focus is also called a mission statement, a vision statement or if you’ve read the book, “Good to Great” by Jim Collins, he calls it the hedgehog focus.

What is at your company’s core and what do you need to be very focused? At it’s very basic and we are simplifying things and defining two truths.

  1. What is the reason for being in business?
  2. What is your niche?

This is how we begin the process of creating focus and vision and a multiple six and seven figure ecosystem for our business.

Be open minded, be growth oriented and be able to be vulnerable as you explore this process.

Core Values

When I speak with new clients, I ask them what their core focus, vision and values are. Many times, people who have been in business for many years are unable to answer the questions.

That’s understandable, right? Normally, when we are in business,  we are in survival mode.

We are doing the day-to-day tasks.  We are putting out fires.

Instead, we need to start moving into is this CEO level thinking – big picture thinking in terms of how you are going to move and lead your organization so that everybody is rowing in the same direction.

To get to that mindset, start with what your core values.

This is a simple process if you allocate a little bit of time to it.

Decide on three to seven core values that you want to define your company. These should define your culture and who you truly are as people.

Here are some examples to help you:

The core values of Full Pocket Coaching are compassion, honesty, integrity, accountability, and growth oriented.

What are your core values within your company? When you understand what your core values are they become the corner stone of your company.

Your core values attract other like-minded people to work for your organization.  It is important for team members to share the same core values that we desire our businesses to have.

I will share more about core values in an upcoming blog post. Until then, start thinking about what you want your company to be known for.

If you need more help on setting the clear vision and focus of the direction of your company and you want to continue this process of exploration to create greater profits in your business, set up a complimentary Discovery Call with me.  Together, we will create a plan to help you create a business that thrives beyond your current situation!

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